Nexo Partners with DP World Tour to Sponsor Premier Golf Championship

Cryptocurrency platform NEXO has secured a landmark three-year sponsorship deal with the DP World Tour, marking the first time a digital asset firm backs a professional golf circuit. The partnership, running through 2027, will feature six high-profile tournaments including the Genesis Scottish Open and a newly established Nexo Championship in Scotland.

The 2025 Nexo Championship at TRUMP International Golf Links signals Nexo's strategic push into sports marketing. "Golf mirrors wealth management—both demand precision, discipline and long-term vision," said Nexo co-founder Antoni Trenchev. The alignment comes as institutional adoption of crypto accelerates, with sports partnerships emerging as a key channel for mainstream exposure.

DP World Tour executives highlighted Nexo's tech-savvy user base as ideal for expanding golf's global audience. The deal follows cryptocurrency's growing presence in sports sponsorships, though golf remained one of the last major holdouts until this agreement.